In what of Coco Chanel, Fashion is about "what is happening". Fashion designers always utilize the idea of inspiration is on the road. Consumers themselves especially the kids, are extremely inventive and inquisitive about clothing and designers look to this for inspiration and innovation when creating new ideas. One typical fashion initiated a long time ago by the young and ordinary people off the street, are jeans, now every designer has their own signature version. Trends and the latest looks follow today's shifting society. Sports events like the Olympics and what's happening in the media, movies and music also reflect fashion. Famous celebrities are a fantastic opportunity to promote new looks and influence ideas. The runways mirror what's happening in the world and fashion designers use this to make their work.