Critical Success Factor- analysing the region in the procedure to attain the goals of the company Competitors - the company or corporation in the same industry offering the same products and services. Leadership - a role in the business which provide information, and coordinating each of the employee to attain the vision of the company. Low Cost - offering low prices with the products and services to get profit. Mission - it is something to be accomplish and it is the central emphasis of the company. Reliability - an instrument use to measure to describe a test. Shared Principles - this can be a beliefs that guide employees and management with their decision in the business. Skills - it is the potential and competence of staff or staff in the business. Staff - staff or workers which takes on an important role in the operation.