Name: Institution: Course: Date: EMBEDDED SUSTAINABILITY: THE NEXT BIG COMPETITIVE ADVANTAGE Synopsis Embedded Sustainability: The Next Big Competitive Advantage is a book aiming managers and students of management on corporate strategy to achieve benefits on opportunities present in the business community. This will prepare audience of the book for the best performance of their enterprises over existing competitors and possible future competitors. The central message portrayed by the authors of the book is the importance of integration of the primary factors of sustainability for the cultivation of an upper hand in a competitive market. The authors of the book Chris Laszlo and Nadya Zhexembayeva present the message in four main parts. First is the importance of sustainability and the application to strategic management in a business setup. The second part provides the meaning and description of the business strategy and how changes are made while third is how to expansion and taking advantage of changing technologies are put on emphasis as focusing on to them creates long-term growth and prosperity. General opinion and closing remarks This book is very useful to managers and students who want to change the traditional approach to strategic management that aims at providing sustainability in the business operation. It gives a comparison of the existing methods used in strategy management by making the use of elaborative stories that are vivid and easily related to for excellent comprehension. Concepts are discussed with simplicity to ensure easy understanding of the main agenda with the information passed selectively useful at every point. Apart from being part of an assignment for the course work the book builds me and any reader with interest in the sustainability of their business and their personal life for growth and sustainability when the concepts are applied to every corner of life. [...]
Prepare a 7+ page (body text only, not title or references) paper that addresses the following: 1. A basic synopsis of the book's major points (outline the book). 2. Why do you think the author wrote the book ( which means you would also need to say something about who the author is) 3. Ho the book is applicable to the current business environment (this is the "so-what" answer) 4. What you PERSONALLY learned from the book ( how the book changed your thinking or behavior) 5. A closing that includes your general opinion of the book (was this assignment worth your time, other than just for a grade) The report should be in Times New Roman, 12-point font, 1" margins all around, no cover page, double-spaced.