CREATED ON 18th March 2019
COMPLETED ON 20th March 2019
Expert hired: Meen

The internal and external influence that affects fast food industry in New Zealand

Hypothetical ScenarioTaco bellPlease find attached case-study about Taco bell; it provides you with useful information about history and establishment of the Taco bell chain around the globe. In a hypothetical scenario, consider Taco bell is interested in entering the NZ market and would like to develop their understanding of the New Zealand fast food market. Taco bell believes that it is critical to understand customers’ mindset in order to succeed in a new market. In order to understand New Zealand’s fast food customers better, you have to conduct a brief secondary and primary research (3 structured interviews) to collect, organise and analyse information. Your information should be useful for Taco bell in their future endeavours in New Zealand. You will also be required to conduct a brief literature review to better understand some key topics of marketing and consumer behaviour.Research requiredSecondary research:Topics o Fast foodo Customer habits/behaviour for fast foodo Customer decision-making for fast foodo NZ culture and society. Primary research: three structured interviews  Conduct a qualitative research in form of 3 structured interviews  Develop a questionnaire/interview guide with approximately 15 questions Each interview should be for approximately 15 minutes Structured interviews should have open ended questions in order to give latitude to the respondents to express their thoughts. Attach transcripts of interviews conducted (in Appendices).Assignment TaskInternal & External Influences (20 marks) (appox. 1000 words) Based on your structured interviews and secondary research, establish how each of the following factors influence fast food customers in New Zealand.o Internal (Choose any 2) (10 marks) Age  Income levels Personality Motivationo External (Choose any 2) (10 marks) Cultural Background Reference groups Family and Household Popular culture
This project has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 project experts. Hire your expert directly, without overpaying for agencies and affiliates!
Check the price for your project

See other similar orders

Studybay assignment progress timeline

Studybay is a freelance platform where you can order a The internal and external influence that affects fast food industry in New Zealand paper, written from scratch by professors and tutors.
18 March 2019
User created a project for Business
18 March 2019
18 experts responded
18 March 2019
User contacted expert Meen
18 March 2019
User hired expert Meen who offered a price of $30 for the project and has experience doing similar projects
20 March 2019
The expert completed the project The internal and external influence that affects fast food industry in New Zealand for 2 days, meeting the deadline
20 March 2019
User accepted the project right away and completed the payment
20 March 2019
User left a positive review

Other projects in this subject area

Random blog posts