Name Lecturer Course Date Digital Marketing The inception and evolving digital marketing forum are set to be the pace setter of the modern world business operation medium. Digital marketing is the promotion of services offered by a company or entrepreneur by use of electronic media. Unlike the traditional form of marketing that uses intermediaries and long channels involving intermediaries serving a link between the producers and the consumers; hence limiting business possibilities of growth. The internet is the predominant channel used in digital marketing also: - digital television mobile apps mobile instant messaging wireless text messaging podcast radio channels electronic billboards are some of the useful means that give the digital market to flourish and reach the ever dynamic expanding consumers. One of beneficial distinction of the digital market over the traditional; market digitalization enables both the organization emerging business that had effective and of high-quality goods and services (compared to the monopolized industrial sector) to dissolve within the first few months or years after being launched. However the inception and advancement of the digital market have opened doors for small business to compete favourably with the large established business which used to monopolize the market over the customer satisfaction. Work Cited Järvinen Joel and Heikki Karjaluoto. "The use of Web analytics for digital marketing performance measurement." Industrial Marketing Management 50 (2015): 117-127. Khan Fawad and Kamran Siddiqui. "The Importance Of Digital Marketing. An Exploratory Study To Find The Perception And Effectiveness Of Digital Marketing Amongst The Marketing Professionals In Pakistan." Journal of Information Systems & Operations Management (2013): 1. Wind Yoram Jerry and Vijay Mahajan. Digital marketing: global strategies from the world's leading experts. John Wiley & Sons 2002 [...]
Looking for an article on the above subject. Basically I want to stress the importance of Companies quickly adopting to the Digital Marketing strategies instead of the old traditional ways of marketing their products in the Service Industry.