Before getting to know how to use ethos pathos and logos in an essay, let’s first figure out what ethos, pathos, and logos are. Ethos, logos, and pathos are three main ingredients that help a person persuade the audience in their point of view. These ingredients, better known as «appeals», were invented by Ancient Greek philosopher Aristotle almost 2000 years ago. He knew how to use ethos pathos and logos in an essay in order to convince the audience in his ideas. Rhetoric teaches us how to use the language in the most effective way. It is important when talking to the audience to persuade them of some necessary ideas and views and make them do certain things. The same rules can be applied to various writing assignments, such as essays. The essay should also appeal to readers and its main idea should be heard and understood by them.
Introduction: U. H based Kellogg's is a leader and the the majority of successful cereal manufacturer on the globe. Kellogg's came into India in 1994 and it took all of them a good 15 years intended for stability inside the Indian markets facing first problems aiming to change the Indian consumer's mentality regarding the morning breakfast time http://www.kelloggs.co.uk/company/history/howitallbegan.aspx Regarding the project: (Refer Appendix 1) Development strategy simply by Kellogg's in India: Kellogg's were powerful to create a requirement for the product that was never absolutely essential for an Indian home. We will now discuss the way the company were able to establish themselves with a major market share inside the Indian marketplace.1 . ) Ansoff Matrix Ansoff Matrix was brought to address the organization strategy for the future. It gives the perspective of growth options on the horizontal level..