In today's highly competitive global market, no businesses should ignore marketing. There is certainly a great deal in marketing that just getting attention of the possible customers. Marketing covers a variety of business strategies including advertising, promotions, public relations, and sales. It is the procedure for "introducing and promoting the product or service into the market and promotes sales from the buying open public" (Exforsys Inc. ). Marketing can break or make the success of the business because development and distribution depends largely on it. All of the business enterprise companies rely on market to get the merchandise and services across to the consumers. However, the amount of competitiveness in marketing is determined by the kind of industries. The most competitive industries in terms of marketing will be the drink and food industry.