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M7A2 LITERATURE REVIEW

Assignment 2: Required Assignment 2—Literature Review In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. Scenario/Background: You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product. You have been asked to provide specific recommendations for marketing this product. Directions: Describe the company you selected, the industry in which it operates, and the characteristics of the new product. Research at least seven peer-reviewed articles related to marketing newly developed products or services. Analyze the critical factors related to the development of new products or services and their relation to the marketing strategy. Prioritize the importance of each factor and select two or three that have been discussed in this course, which could have the highest impact on the success of the new product (e.g., developing product features, service offerings, pricing, promotion, distribution, etc.). Identify trends and current research conclusions related to the selected factors. Evaluate the relevance of behavioral economics, Big data, and social media in a marketing campaign for the selected product. Recommend best approaches for a successful marketing campaign for the product you chose. Write a 7–10-page report in Word format. Utilize at least seven scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M7_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M7_A2.doc. By the due date assigned, deliver your assignment to the Submissions Area. Required Assignment Grading Criteria and Rubric: Grading Criteria Maximum Points Describe the company you selected, the industry in which it operates, and the characteristics of the new product. 20 Research at least seven peer-reviewed articles related to marketing newly developed products or services. Analyze the critical factors related to the development of new products or services and their relation to the marketing strategy. 80 Prioritize the importance of each factor and select two or three that have been discussed in this course, which could have the highest impact on the success of the new product (e.g., developing product features, service offerings, pricing, promotion, distribution, etc.). 60 Evaluate the relevance of principles related to behavioral economics, Big data, and social media in a marketing campaign for the selected product. 32 Recommend best approaches for a successful marketing campaign for the product you chose. 80 Writing Standards Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation. 28 Total: 300 M7 Assignment 2 SubmissionM7 Assignment 2 Submission
Assignment 2: Required Assignment 2—Literature Review In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. Scenario/Background: You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product.
Assignment ID
858296
Discipline
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CREATED ON
23 February 2019
COMPLETED ON
24 February 2019
Price
$30
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23 February 2019
User posted an order for Marketing
23 February 2019
18 writers responded and offered to do the job for a price between $5 and $145
23 February 2019
User contacted writer luvlyn
23 February 2019
User hired writer luvlyn
24 February 2019
Writer completed order M7A2 LITERATURE REVIEW for 1 day, meeting the deadline
24 February 2019
User accepted the job right away and completed the payment
24 February 2019
User left a positive review
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