One of the successful global brands is Skoda, which produces their products in the current strong competitive market. To be able to get more competitive edges and even more stocks in market, Skoda recognizes their interior weaknesses and tries to reduce them. Internal weaknesses are the things that business cannot do well, weaker than other and ineffective at. Moreover, it offers other factors that bring loss, and problems for an enterprise. There are some key weaknesses which Skoda must improve such as their market share which is merely 1, 7%, with this small market show they cannot compete with their competitors that has more market stocks than Skoda. This is because Skoda is mainly known as inadequate vehicle quality, design, assembly, and materials in Eastern Western european. That is why customers curently have negative ideas about Skoda's products.