Introduction: U. H based Kellogg's is a leader and the the majority of successful cereal manufacturer on the globe. Kellogg's came into India in 1994 and it took all of them a good 15 years intended for stability inside the Indian markets facing first problems aiming to change the Indian consumer's mentality regarding the morning breakfast time http://www.kelloggs.co.uk/company/history/howitallbegan.aspx Regarding the project: (Refer Appendix 1) Development strategy simply by Kellogg's in India: Kellogg's were powerful to create a requirement for the product that was never absolutely essential for an Indian home. We will now discuss the way the company were able to establish themselves with a major market share inside the Indian marketplace.1 . ) Ansoff Matrix Ansoff Matrix was brought to address the organization strategy for the future. It gives the perspective of growth options on the horizontal level..