Nike is an extremely popular brand for the sports oriented audience and they also well-known in conditions of sponsored those top players from soccer to basketball, then to tennis and etc. It isn't hidden news that India can be an existing market for top brands, sports footwear and apparels. People in India are moving towards high quality products. Nowadays, India is within rise in conditions of luxury market. Nike had a license agreement with Sierra Industrial Enterprises last for 7 years and ended in the entire year 2004. Rather than renewing the agreement, Nike has decided to launch Nike India as its subsidiary. In year 2005, it launches of personalized Nike promotions for the Indian athlete and also its first cricket shoes, air Zoom Yorker.