Aim of project
The goal of this article is to analyse and measure the competitive strategy that Easyjet have utilised in order to develop their current competitive position in the low price no frills flight market.
Objectives
Definitions of competitive strategy
Explain Porters generic strategy
Analyse the competitive strategy of Easyjet
Evaluate the competitive strategy of Easyjet
Recommendation for the future of Easyjet
Methodology
Porters common strategy
Investigate the strategy clock
Find out edge and disadvantages by making a SWOT examination of Easy Jet
Theories on Easyjet competitive strategy
The Competition
Various Suggestion for Easyjet's future
Where the info was found?
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