Midas Company Analysis

Also, this paper discusses the advantages of sourcing inputs from shop owners to implement the new plan on advancing customer services, input requirement and the steps to introduce the new program. Reasons for Changes The recent market trends in automotive repairs ascertain that Midas company should advance their operations to include diverse services. The company has to conduct action-based research where they study the current market needs and respond by offering necessary services in the market. Such a move will increase customer satisfaction, enhance the development of the company and increase the company profitability. From the activities of Ford, it shows that customers are interested in engine repairs, transmission work, and bodywork. Shortcomings include customer diversion, and the company may also have to consider buying spare parts on wholesale to reduce the overall cost of repairs.

It may be necessary for the company to stock a variety of spare parts. Larger operating spaces encourage the organization of working area and facilitate movement of customers and workers within the premise. Shortcomings include that the company may have to purchase new working tools for additional employees and pay for extra rental space (Resta et al. However, through the adoption of great advertisement methods including social media, the company can achieve a high number of customers and compensate for additional operational costs. Steps and process in launching the new program Conducting market research for the development of the market strategy. The market information provides significant ideas about the services and the products that the company should offer (Stark, 2015). Markedly, market research provides information on the geographical location of the target market which is instrumental in determining the place to position the shop outlets.