The origin of IKEA idea dates back to the year 1943 in Sweden. The creator of the business Ingvar Kamprad was just 17 yrs. old when he started this organization. The business is almost six decades old now. The organization which was were only available in a small town in Sweden today has distributed across 36 countries world over and has generated a brand image for itself as one of the world's leading furniture traders.
The owner of the business, Ingvar Kamprad, as already mentioned was very young when he started this organization. It was his ambition to start his own business since his youth years. He started out selling small household things like fits etc, because the time of five.
Even though Levi's brand image is quite strong, it cannot sustain its brand image any longer as a result of neglected fashion movements. Levi has to come up with new strategies to rise above its competitors that contain released new fashion movements and good deal products to the clothing market. Its main competitors including Lee, Wrangler, Pepe Jeans, Spykar have also formed its quite strong and rigid brand images in the market by making their products at medium to low cost and keep on to gain obvious value in the industry. The clothing industry is currently a very founded industry with several challengers. The competitors is wearing offer virtually identical products, also they have got the same services that Levi can produce.