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Total Value and Sustainable Products

When a business is not focused on sustainability, value may be solely determined outside its customers’ interest in green behavior. Suppose a restaurant makes a great-tasting hamburger. Very few of its customers might care whether or not the restaurant engages in green business practices. However, what if there are two restaurants that make equally great-tasting burgers, but one is green while the other is not? Many customers may choose the green business, because the business adds value to its offerings by engaging in sustainable practices. In the case of sustainable products, meaning those products made with an effort to be environmentally and socially responsible, sustainability plays a large role in the customers’ decisions to buy, and tends to be central to the company’s brand. Identify a Saudi business that may not yet be focused on sustainability. Suppose this company decides it would like to deliver products that are more socially, environmentally, and economically superior. In a 4-5 page paper, present the company with the total value proposition from a sustainability perspective. In that total value proposition, include a discussion of use values and nonuse values for the business’ green products. How should the business determine WTP, WTA, or consumer surplus? Additionally, include two current and scholarly sources beyond the course materials and readings to support your analysis. Current sources are those published in the most recent five years. Scholarly sources come from peer’s reviewed journals.
When a business is not focused on sustainability, value may be solely determined outside its customers’ interest in green behavior. Suppose a restaurant makes a great-tasting hamburger. Very few of its customers might care whether or not the restaurant engages in green business practices.
Assignment ID
847183
Discipline
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CREATED ON
13 February 2019
COMPLETED ON
14 February 2019
Price
$30
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13 February 2019
User posted an order for Management
13 February 2019
18 writers responded and offered to do the job for a price between $25 and $160
13 February 2019
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13 February 2019
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14 February 2019
Writer completed order Total Value and Sustainable Products for 1 day, meeting the deadline
14 February 2019
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14 February 2019
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