Purpose and Scope
All around the world, the airline industry could be referred to in few words, which is "intensely competitive and dynamic". The airline industry generates vast amounts of dollars yearly but nonetheless has a cumulative profit margin of significantly less than 1%1. Many Airlines want to recover from profound debt. The reason why for these are multifold- fuel costs, high cyclicality and seasonality, fierce competition, high resolved costs and many other issues related to security and travellers' security.
To ensure to discover the best economic outcome, Air travel companies try with their most creative asset - data. Data found in conjunction with data mining techniques allows detailed clever management and decision-making system.
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