Geographic Segmentation: Refers as it looks to segmenting the marketplace according the spot of your country or the world, market size, market density, or local climate. Nokia for example. Has targeted rural India for a long time by manufacturing solid, yet sleek, cell phones ad sending army of customer support vans all around the countryside to show the company's dedication to assisting customers. In this manner, Nokia holds 60% of Indian's handset market.
Demographic Segmentation: Some common bases of demographic segmentation are years, gender, income, ethnic background, and family life cycle. The first one, of course refer to different categories including, new-born, babies, young children, teenagers, adults, and seniors.
This module gives an launch to Business environment where the firm operates. It includes understanding different conditions like the Macro environment, micro environment and inner environment. Thorough understandings of these concepts are essential for understanding the opportunities, risks, finding weaknesses of the organization as well as its advantages. This knowledge helps the businesses to fore plan and makes effective decisions.
Introduction to Marketing Strategy
This lesson introduces the role and need for Marketing Strategy to a business. When you yourself have finished this lesson you should be able to:
Explain the concept of marketing environment
Identify the macro environmental factors that affect the organizational guidelines.
Identify the micro environmental factors that affect the organizational policies.