Answer B. Starbucks introduction of music download for customers is basically a differentiation strategy. The business wants to differentiate its products and Services from rivals like Dunkin' Donuts and Krispy Kane. The ultimate goal of the strategy is to increase demand for the company's products by offering clients a lot of preference. Customers are always attracted to new and impressive packages made available from the firms. The strategy can help Starbucks increase their customer base and earn much more profits that may eventually increase their market demand plus they can become a significant player in the industry.
Summary of the unit:
Business Ethics is a key component; in fact, it could be the very bases of how functional activities are carried out inside a business. Ethics are regarding what's 'right' and 'incorrect'. It is about how a company does its business and exactly how its activities have an impact on all of its stakeholders. An enterprise is part of modern culture and therefore is required to maintain a certain standard of behavior.
TASK 1: Assessment 1 - A REPORT of the Selected Company
Using an organisation of your choice but in discourse with your tutor, research the honest prices and activities of the company. Explore honest issues highly relevant to the company's progress, identify stakeholders and issues appealing and assess the honest implications for stakeholders. Finally, explore the communal implications of business ethics for the company.