The main reason for this newspaper is to answer on the question from marketing sphere. If to be exact in the question formulation we can say that the main question of this paper is use in the name of the paper: Does marketing create or meet needs? This question has dual dynamics and it is necessary to discuss it with more details. There may be different answers on this question, and they could be different in their depth, for example, but I think that two part of the question are right and there is no requirement to choose one right variance. Discussing this question, we see that question about this matter has real bottom under it. Regarding to Kasper and Helsdingen (1999) it is understandable that "similarly you have those who mainly see marketing as merely the promoting, and in most cases forcing, a certain product, concept, or value onto an unwilling, or at least unprepared, consumer.