Business Plan for Catering and Ballroom Business Name Institution Table of Contents TOC \o "1-3" \h \z \u Executive summary PAGEREF _Toc472042418 \h 3Business Objectives PAGEREF _Toc472042419 \h 3Business mission PAGEREF _Toc472042420 \h 4Business summary PAGEREF _Toc472042421 \h 4Ownership of the Company PAGEREF _Toc472042422 \h 4History of the Company. PAGEREF _Toc472042423 \h 5Products and Services. PAGEREF _Toc472042424 \h 6Market Analysis Summary PAGEREF _Toc472042425 \h 6Market segmentation. PAGEREF _Toc472042426 \h 7Competition and target segment strategies. PAGEREF _Toc472042427 \h 8Bibliography PAGEREF _Toc472042428 \h 9 Executive summaryThe Greenbelt Catering and Ballroom is a paramount company specialized in catering services. It is vital in the provision of efficient services to both businesses as well as the private enterprises. It operates within the localities of Texas and to the extent of the next ten miles of Texas around the city of Texas. Set up in 2015 the Greenbelt Catering and Ballroom business has consistently 2009 2010 2011 2012 2013 Potential Growth CAGR Corporate 1% 2 500 2 525 2 550 2 576 2 602 1.00% Private 2% 25 000 25 500 26 010 26 530 27 061 2.00% Non-profit 1% 500 505 510 515 520 0.99% Total 1.89% 28 000 28.530 29 070 29 621 30 183 1.89% Competition and target segment strategies.Key competitors of the Greenbelt Catering and Ballroom business include the Fancy Fetes Food For Thought and the Pandora’s. In the business location for the Greenbelt Catering and Ballroom business most customers choose the catering service providers based on features such as availability of options quality the value of additional services and the price. The development of market strategies should therefore capitalize on these aspects. Bibliography Are Business Plans Appropriate? (n.d.). Beyond the Business Plan. Ball S. (2000). Catering. Franchising Hospitality Services 145-169. Ball S. (2000). Catering. Franchising Hospitality Services 145-169. [...]
Date 13th February 2017 - 25% of the total final mark. 2000 words - Individual Assignment, Harvard referenced and submitted through Turnitin and also presented in hard copy. The assignment question is: “Present a business proposal to a potential international partner for a chosen business in a specified country. This should also include data and evidence to support expansion into two new countries of your choice. Finally present and negotiate a persuasive case for staff to work on an expatriate basis overseas”.