Hilton Worldwide is a worldwide hotel chain which is held by Blackstone Group, a hidden knowledge equity organization. Hilton brands include 3, 897 hotels with over 642, 000 rooms in 91 countries world side. Corresponding to Forbes journal Hilton is one of the very most successful hotel series and 38th money-making company. The company also owns, cope with other trade name hotel chain like Waldorf Astoria hotels and resorts, Conrad hotels, embassy suites etc. Hilton was originally founded by Mr. Conrad Hilton in Tx and was head quartered in Beverly Hills' till 2009. Now it's put in Virginia. . Hilton hotels are possessed by, managed by, or franchised to self-sufficient providers by Hilton Worldwide. Hilton Hotels became the first coast-to-coast hotel group of the United States in 1943.
Hospitality industry is one of the most supportive services that influence the number of tourist a particular country attracts. Building the hotels is insufficient for the hospitality professional, It is equally necessary to connect to the consumers about the assistance offered. Hospitality marketing is not a not the same as other service marketing. Nevertheless the hospitality marketing is a lot more fiercely competitive as the business is very seasonal and volatile to various cultural economic activities. It is necessary for just about any hotel string to compete and impressive in their advertising campaign for their survival. (Kotler, 2008)
1. 1 Hotel Defined
A Hotel can be explained as "A place where all possible facilities like accommodation, entertainment are provided to the people for a temporary period, they stay. " (K. K. Sharma, 2008)