Consumers make buying decisions every day, therefore marketers need to build up their strategies by understanding consumer behaviour. That's, when, why, how, and where people do and don't purchase products. The fundamental issue refers to how consumers react to the various marketing stimuli employed by an organisation.
To achieve this, organisations undertake extensive research regarding the romantic relationship between marketing stimuli and consumer response. As a result, the marketing stimulus enters the consumers mind and produces an designed response. (textbook)
The modern marketing issue to be reviewed concerns advertising "junk" foods to children and its contribution to weight problems. Marketing strongly influences children's food tastes, requests, and utilization.
Microenvironmental factors are "The factors near to the company that influence its potential to provide its customers" [concepts of marketing]. The microenvironmental factors that influenced the benefits and sales of the Toyota Prius were it customers, opponents and publics.
Customers are anyone who buys or rents from the business. Customer are the main microenvironmental factor that impact company as they endure on interacting with the needs and needs of the client and failure to do so will bring about the company declining. Toyota examine their customers and noticed that they required an automobile with better energy consumption and consequently Toyota decided to make the Prius, their first cross car.
Toyota dealt with their customers by setting up website to educate the customers about the Toyota Prius.
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