Get personal help with your studies from any of the 45,000 experienced experts on Studybay

  • No intermediaries
  • No plagiarism
  • Any Subject
  • Always on time

Here’s an example of project completed by our experts:

The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and want (Example)

Document Preview:

ID NUMBER: INSTITUTIONAL AFFILIATION: Contents TOC \o "1-3" \h \z \u INTRODUCTION PAGEREF _Toc1122800 \h 3THE MARKETING MIX PAGEREF _Toc1122801 \h 4a.The product PAGEREF _Toc1122802 \h 4b.The price PAGEREF _Toc1122803 \h 5c.Promotion PAGEREF _Toc1122804 \h 6d.Place PAGEREF _Toc1122805 \h 6DEVELOPING MARKETING STRATEGIES PAGEREF _Toc1122806 \h 7a.Target market PAGEREF _Toc1122807 \h 7b.Communicating value to customers PAGEREF _Toc1122808 \h 8c.Focus on helping customers PAGEREF _Toc1122809 \h 8d.Having a zeal in the marketing strategy PAGEREF _Toc1122810 \h 9e.Social factors PAGEREF _Toc1122811 \h 9f.Economic factors PAGEREF _Toc1122812 \h 9TYPES OF MARKETING STRATEGIES PAGEREF _Toc1122813 \h 101.Top-down marketing strategies PAGEREF _Toc1122814 \h 102.Outside-in marketing strategy PAGEREF _Toc1122815 \h 10AMAZON’S MARKETING STRATEGIES PAGEREF _Toc1122816 \h 111.Social media PAGEREF _Toc1122817 \h 112.Video tutorials PAGEREF _Toc1122818 \h 123.Blogging PAGEREF _Toc1122819 \h 124.Email marketing PAGEREF _Toc1122820 \h 13THE COMPETITORS’ STRATEGIES PAGEREF _Toc1122821 \h 131.Apple PAGEREF _Toc1122822 \h 132.Google PAGEREF _Toc1122823 \h 143.Walmart PAGEREF _Toc1122824 \h 14CONCLUSION PAGEREF _Toc1122825 [online] TechCrunch. Available at: https://techcrunch.com/2008/10/22/rackspace-acquires-jungledisk-slicehost-to-take-on-amazon-web-services/ Lamb C.W. Hair J.F. and McDaniel C. 2011. Essentials of marketing. Cengage Learning. Macrotrends.net. (n.d.). Amazon Financial Statements 2005-2018 | AMZN. [online] Available at: https://www.macrotrends.net/stocks/charts/AMZN/amazon/financial-statements Mathewson J. and Moran M. 2016. Outside-in marketing: using big data to guide your content marketing. IBM Press. Pride W.M. Hughes R.J. and Kapoor J.R. 2012. Introduction to Business. South-Western/Cengage Learning. Reichheld F.F. Markey Jr R.G. and Hopton C. 2000. E-customer loyalty-applying the traditional rules of business for online success. European Business Journal  12(4) p.173. Schindler R.M. and Schindler R. 2011. Pricing strategies: a marketing approach. Sage. Shankar V. Carpenter G.S. and Farley J. eds. 2012. Handbook of marketing strategy. Edward Elgar Publishing. Stephenson J. 2007. Ultimate small business marketing guide: 1500 great marketing tricks that will drive your business through the roof. Entrepreneur Press. Strydom J. ed. 2005. Introduction to marketing. Juta and company Ltd. Young C.F. and Pagoso M.C. 2008. Principles of marketing. Rex Books Store. [...]

Order Description:

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process

Subject Area: Marketing

Document Type: Term paper

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $85

Words 4400

Pages 16

Completed in 28 days

Expert KERRY

Client Review

Very reliable and conscious of time to deliver!

Positive
02.26.2019

Similar projects

Subject of the project is Marketing   Type of the project is Term paper

The toipc of the Artical

Subject of the project is Marketing   Type of the project is Term paper

Summary of the articles

Subject of the project is Marketing   Type of the project is Term paper

Article review

Subject of the project is Marketing   Type of the project is Term paper

Every Day Entertainment

Subject of the project is Marketing   Type of the project is Term paper

Marketing In the News

Subject of the project is Marketing   Type of the project is Term paper

Article Review

Need Help With a Project on This or Another Topic?

Cooperate with seasoned experts directly — create your project now and start getting help in 2 minutes.

Studybay top experts

Reviews from Studybay Community

  • Our Studybay rating is:
    4.9
  • Our ReviewCentre rating is:
    4.8
  • Our SiteJabber rating is:
    4.5