With the aim of "To organize the world's information and help to make it globally accessible and useful" (Google, 2012), Google expands the business to strive to becoming the best of internet-related provider, specifically in Internet analysis and advertising technology. The corporation has expanded nationally and globally, offering its search service within a large number of different languages and countries through its own unique strategy. The report starts with a discussion regarding the market Google is operating in, how Google smartly deals with its internationalisation and the positive effect strategy in accordance to its very own market placement in different stage.Followed by the comment on whether its diversification strategy suitable across the whole international market. The survey then can evaluate this plan mainly focus on the element of the potential to damage a unique brand, specifically based on..
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