Keywords: tropicana company analysis Not many people know about the benefits associated with ingesting juices. The key marketing strategy should be to make people aware the huge benefits and extra advantages should be highlighted. Surveys should be achieved to increase consciousness on the list of people. This will likely in result help the business to improve the shares in market and get more profits. Vision The underlying eye-sight of the company is to become the world's leading drink industry and thus creating healthy financial rewards and development. Moreover they are also of the view to provide major selection of refreshing, preservative fruits beverages for well-being and health of every home (tropicana. com, 2013).