<p>Goa is the smallest state of India, which was declared as part of the country on May 30, 1987. It is a fabulously beautiful destination, so a lot of travelers who visit this coastal area fall in love with it. </p>
For occasion: kotak-mahindra positions itself in the customer's mind as one entity-'kotak', which provide customized answers to all the financial services needs. The positioning of the brand will be influenced by the competitive stance one wants to adopt.
Various Positioning Errors;
UNDER POSITIONING: Here the customer's have a blurred and unclear notion of the brand.
OVER POSITIONING: Here the customer's have too limited awareness of the brand.
CONFUSED POSITIONING: Here the customer's have baffled thoughts and opinions of the brand.
DOUBLE POSITIONING: Here the customer's do not admit the claims of the brand.
POSITIONING BY PRICE/COST LEADERSIP
When it comes to marketing the business enterprise, there are three generic strategies you can use: focus, differentiation and cost leadership.