This module gives an launch to Business environment where the firm operates. It includes understanding different conditions like the Macro environment, micro environment and inner environment. Thorough understandings of these concepts are essential for understanding the opportunities, risks, finding weaknesses of the organization as well as its advantages. This knowledge helps the businesses to fore plan and makes effective decisions.
Introduction to Marketing Strategy
This lesson introduces the role and need for Marketing Strategy to a business. When you yourself have finished this lesson you should be able to:
Explain the concept of marketing environment
Identify the macro environmental factors that affect the organizational guidelines.
Identify the micro environmental factors that affect the organizational policies.
According to Keith Blois, (2003), lately, increasing numbers of businesses have been using the Internet in their marketing attempts. The Internet is unique because it is both a market and a medium. This means that it can effectively suppose a multi-channel role by offering as a computer-mediated market where buyers and sellers access each other, so that a medium to perform and execute business functions such as marketing, sales, and circulation.
Many e-commerce rules were pioneered by the travel industry. These include the first business-to-business digital information exchange and industry-wide electronic digital market place. This environment provided unprecedented opportunity for businesses research (OR) modeling. Travel agents continue to derive vast amounts of dollars on a yearly basis from these and derivative models.
TUI illustrates one of the very most amazing and successful tactical change of a company, among the major Western european companies. From 1997 to 2003, its management turned one of the oldest metal and mining conglomerates, known as Preussag, into TUI the undisputed Western innovator in the tourism industry - an easy growing but very volatile and competitive industry.
TUI is a world leading international leisure group which works in 180 countries on the globe and provide 30 million people. It head office in crawly near Gatwick international airport in UK. It offers 5000 employees and 146 plane. From the previous ten years visitor industry growing at an gross annual pace of 4. 1%, 2005 is best calendar year of the industry. In financial calendar year 2009 TUI travel earnings is 13. 9 billion.
Premises: Bay Streets is situated in St. George's avenue Paceville and serves as a a Mega-Mall. Aside from a Hotel, Bay Block is a complex that offers various other services. It offers over 25 fashion outlet stores, 16 other retail outlets, 9 dining stores and other services including hairdressing, nail servicing, telecommunications, money exchange and a big video games room for kids. A auto parking area is also available. Amusing happenings such as dance, singing, video games are performed mainly during weekends. The organic is wide open from 10:00 till 22:00, everyday, 7days weekly including Sundays and Public Holidays. (Due to certain depth, only the shopping area and auto parking whole lot will be evaluated for this Project.