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The subject is about retail marketing which means its opening another new retail shop. My project is only the spesific activities side which means we will talk about the controllable elements (just follow what to talk in the picture). So i have chosen the company to be awfully chocolate in Singapore, i have chosen the store location to be in Resorts World Sentosa shops, just explain because it is near to a lot of recrational area, it's a good strategy for awfully chocolate to open a retail there. Please use theory such as rent secondary or primary shops in sentosa, why or why not. Second is managing the business, so you can add like inventory management, how, because like chocolates doesnt last for a long time, so we will need to stock no that much. Managing business can also be customer experience or even store operation and other theory if you would like to add. Then merchandise management and prcing , awfully may use staple and seasonal merchandising or other merchandising as long as you can explain, plese define the theory first, on what is staple merchandising or such then following what's the proof of awfully chocolate using this merchandising. Then the pricing will be premium, or you can use other terms such as higher than average pricing (theory), because awfully is a premium brand everything is from scratch with high quality ingredients. Last will be communicating with customer, may be through direct media social media or internet website, because awfully doesnt use advertising.
If you have additional information please add. (Explain the theory in detail on what it does actually mean)
At least 10 journals to support the theories
Chicago 17 style
Need 2150 words
The subject is about retail marketing which means its opening another new retail shop. My project is only the spesific activities side which means we will talk about the controllable elements (just follow what to talk in the picture).