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Keywords: bank advertising, advertising in finance
Advertisement takes on an important role in every sector. Since following the monetary reforms of 1991 the financial sector in India shows tremendous growth. Policies of Liberalization and Globalization have resulted in competition in the financial sector (Pathania, 2012). This keen competition on the market and change in the business and companies, led the FINANCE INSTITUTIONS to own variety and quality of products and services to their customers. In order that the grade of services which they offer should be known to the customers the companies should advertise their products and services. Advertisements helps Financial Institutions to makes an effort to improve or reinforce the attitude of the client, reader and viewer towards the publicized products.
