Keywords: fruit juice market strategy, juice market trends There are a number of drinks, in the drink industry. They are really divided into various branches. Discussing the juice industry, they include natural juices and man-made juices or the man made ones. Folks have a number of tastes plus they vary from person to person. The fruit juice industry has lots of companies. They include Vadilal, Jumpin, Kissan, Real, Onjus, Kool Kokum, Frooti, Appy, Joly Jely, Yo Fruity, Noga, Midland, Goldcoin, Druk, Tropicana etc. as the market is growing and so is the demand from the general public, so that it compels the companies to bring out new and new products every once in awhile in order to focus on the requirements and requirements of the general public. Parle Agro, which released the idea of mango juice, called it as 'Frooti'.