Even though Levi's brand image is quite strong, it cannot sustain its brand image any longer as a result of neglected fashion movements. Levi has to come up with new strategies to rise above its competitors that contain released new fashion movements and good deal products to the clothing market. Its main competitors including Lee, Wrangler, Pepe Jeans, Spykar have also formed its quite strong and rigid brand images in the market by making their products at medium to low cost and keep on to gain obvious value in the industry. The clothing industry is currently a very founded industry with several challengers. The competitors is wearing offer virtually identical products, also they have got the same services that Levi can produce.
Sainsbury's was founded in 1869 by John Adam Sainsbury and his better half Mary Ann Sainsbury. The name came from the surname John Adam. Today the company has grown to be one of the greatest supermarkets in UK and performs about 1, 000 stores, including 440 convenience stores and has a work force of about 150, 000 folks.
The company`s business strategies and aims are based on their strong ideals and ethnicities. Their main purpose include providing great food, persuasive general products and clothing, expanding complementary programs and services, producing new business and finally growing space and creating property principles. From these aims and strategies we will later see how the company has segmented its market.
According to Turban et al.