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Unit 2- Research Method

Review articles in the CSU Online Library databases and other credible resources, like Google Scholar, to locate six, peer-reviewed, scholarly articles that relate to the Sun Coast business dilemmas identified in the Course Project Guidance document. The articles you use should help inform your knowledge about the issues you are trying to solve for Sun Coast. The articles should also be quantitative research articles from primary and secondary sources. Try including words like correlation, regression, t test, and ANOVA in your keyword search criteria. The article discussion should include qualifications of the authors, purpose of the studies, research methodologies and designs used, results from the studies, and explanations of how the articles relate to Sun Coast’s dilemma. Ensure that you also describe how you believe the research made a positive organizational impact. Your submission should include the following sections:  Introduction  Literature Review  Research problems  Research objectives: Refer to the Introduction, Define the Problems, and Purpose Statement sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is MBA 5652, Research Methods 3 intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem/dilemma identified.  Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems/dilemmas. For example: o RQ1: What is the relationship between Promotion 1 and sales revenue?  Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).  Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue. o RQ2: What is the relationship between Promotion 2 and sales revenue?  Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.  Ha1: There is a statistically significant correlation between Promotion 1 and sales revenue. o RQ3 Are there differences in return on investment (ROI) between the various promotions?  Ho3 There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.  Ha3 There are statistically significant differences in ROI between Promotion 1 and Promotion 2. The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of three pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.
Review articles in the CSU Online Library databases and other credible resources, like Google Scholar, to locate six, peer-reviewed, scholarly articles that relate to the Sun Coast business dilemmas identified in the Course Project Guidance document. The articles you use should help inform your knowledge about the issues you are trying to solve for Sun Coast.
Assignment ID
799593
Type
CREATED ON
18 December 2018
COMPLETED ON
19 December 2018
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$30
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