The reason for this report and its own study is concentrated to have a glimpse and knowledge of International marketing strategy. In this statement, I will discuss the issue encompassing L'Oreal and its global marketing strategy. The subject attention in this report limits its examination on the theme of 'International Marketing Strategy' of L'Oreal, and how the company as a worldwide MNC in plastic production and sales is strategized globally. For the purpose of this work, L'Oreal is determined because the business has its market occurrence in almost all part of the world. Its products and the quality that it offers to individuals are also assumed to be one of the biggest strength of the business. In conditions of the sales results as well, the company is well forward in the leader stage.
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