Market segmentation is the business needs of the marketplace diversity and differences of consumer action, all current and potential customers in the complete market, categorized as a number of similar characteristics of the customer groups, in order to determine their marketplace. It helps wines companies understand consumer requirements and then satisfy them. The basis of consumer market segments and business market sections will be reviewed in this article. You will find four important standards need to be considered: geographic, demographic, psychographic and behavioral segmentation. In your wine industry, marketing segmentation has great relevance for wine companies and marketers.