PHASE TWOLITERARY WORKS REVIEW2 . 1IntroAdvertising is definitely increasingly important in our modern life (Munusamy & Wong, 2007). It was because it can use to transmit some text to a great number of people easily (Al-Boloshi, 2010). Hence, many analysts have done their research regarding advertising. For example , there are many analysts test about the entertainment, informativeness, and credibility of mobile promoting (Haghirian & Madberger, june 2006; Chowdhury et al., 2010; Al-Boloshi, 2010). Nonetheless, the rapid development on internet has turned the usage of internet advertising frequently push upward (Yunos, Gao, & Shim, 2003). Hence, this has intensified the interest of researchers to do relevant studies about advertising.While many researchers have been dedicated to examining advertising, the essential of attitude to advertising has also been recognized. Attitude towards marketing is known as a essential concept..
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