Keywords: cadbury market, cadbury pricing strategy
The individual survey assesses the critical areas of the strategic choices available to Cadbury. Referrals receive to assess the company's perspectives on the revenue growth and earnings as well as market share. The article assesses marketing strategy models applied by Cadbury to point its market and competitive position.
Furthermore, strategic segmentation is critically evaluated based on the multi-step process to recognize the most fiscally attractive segments for Cadbury. Available industry position proper options are discovered based on the strategic framework. Competition effect provides critical evaluation of possible opponents' reactions as well as opponents' strategic options that are counteractive to Cadbury's tactical ideas.
A major transformation in business management is the fact that organizations are trying to optimize every part of business. There has been a keen concentration into every aspect of business which can give the organization a cost or quality advantage over its challengers. Effective Supply chain management (SCM) is capable of both the previously listed advantages. If we look into the various components of SCM and review their significance in the context of the above mentioned we find that they are quite significant and capable of obtaining price and quality advantage over opponents.
In this research the emphasis will be to study various factors influencing the supply string management in junk food industry by referring to Pizza hut. The aspects associated to price quality and client satisfaction will be covered through this research.