<p>In terms of research, sampling makes for a crucial part of the methodology. It is the selection of a subset of the population from a larger group with shared characteristics. At some point in your journey of academic career, you may have to conduct primary research, getting you to take the opinion of a target population in the process of investigating a research question. If you haven't yet cut your teeth on research, you may have your head surrounded with many "hows", "whens", and "wheres". But, don't worry, today you're in the right place. </p>
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