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(I) (60 points) Evaluate the adoption of Fair Trade of Coffee based on the given case details (60 points total). Use the Rogers’ concepts below for each part of your evaluation and discussion. Fully complete each part in essay format. a. (15 points) Perceived attributes b. (15 points) Channels of communication c. (15 points) Social system d. (15 points) Consequences (II) (30 points) Read the following and answer the questions that follow the text. Use knowledge gained in this class re: international management of IT and innovation to answer these questions. Write in an essay format. (30 points total) Your U.S.-based organization is expanding its sales reach globally with the opening of new sales offices in Brazil, Russia, India and China. Upper management is pushing hard to get the company’s Web site modified so that visitors can specify their country and view a customized version of the site in their native language. One manager has obtained a quote of $15,000 per country to translate the language of the existing Web site into French, Portuguese, Russian, and Mandarin Chinese. Given the large number of languages and dialects used in India, English seems to be the best choice for that country but management is unsure. The firm doing the work uses a software translator software program to do the work within hours. This would enable the company to put up the new site within a few days. Each question below is worth 10 points. a. You have been asked for your opinion on this rapid deployment of the modified Web site. What do you say? Why? b. How would you approach the issue of languages used in India? Discuss the pros and cons of the choices you consider and then make a decision on one approach and support it using material we have discussed in this class and your own research. c. Upper management is also considering using the same company to do the language translation for its customer relationship management and sales force automation systems. What message would you communicate to management about doing this? Why? (III) (10 points) REFLECTION: 1. (5 points) What are five things you learned from this course? Be specific. 2. (5 points) Also, what are five things that you wish you had learned or would like to change (less work / fewer readings is not an option !) ? Be specific and thorough. Other guidance Include a bibliography or references at the end. Be careful to document the sources of information you find, and cite them in your answers. You can use the Rogers’ book as a model for how to cite sources and construct your bibliography. Other sources: You may also include pictures, charts, and other graphics that illustrate your points. Be sure to cite properly. Citations: In your answers to EACH question, properly reference Roger’s Diffusion of Innovation book in each answer. For question I all parts, you should have at least five (5) different references in addition to the Rogers book references (from other article we read, videos, etc.) Grading Rubric. Your grade will be based on this rubric on the next page. Each question will be graded according to the rubric and assigned a grade of A+, A, A-, B, C, D, or F. The appropriate percentage will be applied to the question and all question points (and bonus points) summed. Length. There is no minimum length. However, I expect it will require approximately 1000 words to fully answer all of the questions. Your submission should not be over 4 pages to answer all questions in three sections. Format. Single space, 11pt font, Times New Roman.Spell & grammar check. You will be penalized if you do not follow this format!
(I) (60 points) Evaluate the adoption of Fair Trade of Coffee based on the given case details (60 points total). Use the Rogers’ concepts below for each part of your evaluation and discussion. Fully complete each part in essay format. a. (15 points) Perceived attributes b. (15 points) Channels of communication c. (15 points) Social system d.
Assignment ID
778329
CREATED ON
23 November 2018
COMPLETED ON
26 November 2018
Price
$40
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23 November 2018
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23 November 2018
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23 November 2018
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26 November 2018
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