The Marketing of Coca Cola Company Products

Document Type:Essay

Subject Area:Marketing

Document 1

The firm was founded in 1886 by John Pemberton who was an experienced pharmacist by profession. Coca-Cola Company has its main headquarters in the United States of America in Atlanta, Georgia. The demand for beverages produced by Coca-Cola Company increased and the company decided to open other wholesale and retail shops in Tennessee and Chattanooga where the company authorised the businesses to sell their Coca-Cola bottles. By around 1940, the Coca-Cola Company had accessed the entire continent the beverage was selling (Melton et al. The company is offering a wide range of services to its customers in a bid to meet their needs. First, the company has a strong brand image. Every child knows even a single brand of Coca-Cola and even the test.

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The company does this by making the brand stronger through maintaining its test over a period. A). Distribution Channels in Coca-Cola Company Coca-Cola Company functions on a decentralized scale in every society where they do their trade. The company has been able to build market spans of over 200. The opening of one shop stop helps them to reach their clients efficiently and distributes free to their consumers to enable them to store the products. A). Pricing Strategies in Coca-Cola Company The price charged by a business for its product or service is one of the most fundamental decisions made by management. Unlike other elements of the marketing mix, pricing affects revenue rather than costs. The company has also used some general pricing strategies like segmented pricing.

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Based on different packages and brands, the company has been in a position to price their products differently. They have increased their revenue collection based on the cost of the product. Moreover, the use of international pricing strategy has also been recorded by the company. They charge the same product differently depending on financial conditions, aggressive circumstances and the policies in that country. The partnership has enabled the company to develop and increase its revenue collections. Besides, the company has been involved in much sponsorship in a bid to increase its sale. The company has a significant history of sponsoring significant events like the world cup, organizations and projects around the world. Several programs like the American Idol were also at times sponsored by the company with the aim of promoting the brand.

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