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Business - term paper project, Term paper

Phase I: Competitive Analysis Review the YW website in detail. Review the content of the Museum of the City of New York’s online Activist New York exhibit to explore context and connection with YW’s history. Review the industry the YW competes in. Look at it’s competitors and see how well the YW is positioned to be part of the exhibit vs. any competitors. Analyze what the YW does, who the clients are, how competitors affect them and what products they supply vs. their competitors. Additionally, look at this from a customer and practical perspective keeping the goal in mind. Phase II: Research history of activism in NYC, YW role and integration Review New York City’s history of activism and think about how history can inform activism in the current historical context. What history do some companies have in activism? Could this cross over into the rise of unions at the turn of the 20th Century as opposed to their relevance today? What industries do you feel were more enlightened? Who are the historical figures associated with the YW and NYC? Eg. Dorothy Height The YW serves girls 9-24, but they have a network of corporate women leaders they want to cultivate. What topics would be of interest to each of these groups, such as who are the voices that resonate with each generation? A girl of 9-24 would not recognize Dorothy Height as someone older would. Phase III - Plan for Integration into Museum Exhibit Explore YW images and other content to tell a visual story focused on a particular theme or concept. How can the YW create a presentation or plan that resonates with either the LinkedIn or Twitter following? What would be the topics and who would be the people? Develop a visual presentation which YW can utilize on its website and potentially be incorporated into the Museum’s online exhibit. Please click below to access the website of the YWCA of the City of New York: https://www.ywcanyc.org/ (Links to an external site.)Links to an external site. You will assemble the first three phases into a Final Project that will be submitted here. The Level 1 headers will be labeled Phase I, Phase II, and Phase III on your paper. Please be sure to adhere to proper APA formatting when writing and assembling your Final Project. Don't forget to include the name of the company that you have been researching throughout the term.
Phase I: Competitive Analysis Review the YW website in detail. Review the content of the Museum of the City of New York’s online Activist New York exhibit to explore context and connection with YW’s history. Review the industry the YW competes in. Look at it’s competitors and see how well the YW is positioned to be part of the exhibit vs. any competitors.
Assignment ID
769797
Discipline
CREATED ON
17 November 2018
COMPLETED ON
18 November 2018
Price
$30
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17 November 2018
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17 November 2018
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17 November 2018
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17 November 2018
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18 November 2018
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