ASDA Key Stake Holders: Costumers - ASDA depends on customers to gain profit each year. Customers are also large influence since it shows the company what item/items is needed more. This means that the company must provide for the customer demands. It is key for the business to keep customers going with their shop because they do not want them to switch. Customers may conflict with Suppliers because of the fact that customers will need the good supplied to be cheaper. Some suppliers may won't sell their products cheaper due to the fact that the goods and the ingredients may have cost them a lot to make the product. This might cause the customers to move to another brand/company (Tesco). This will likely affect the company with it's profits. This shows plainly that the costumers have an integral influence on an organization such as ASDA.