INTRODUCTION Peanutty Food and company is a Brazilian company which is involved in business to business associations and supply of elements to large consumers (Chengbo, 2009). Its business is centred on making and supplying of ingredients made from peanuts (mainly) and other nuts (secondarily) to food companies (ibid). In addition, it provides services to food companies as regards to preparing food (ibid). It is a well-structured company with four departments which can be Research and Development, Creation, logistics and Management (ibid). In spite of its significant growth rates as shown by the quantity of its operations and commitment to its customers, it is confronted with some challenges which are as follows: It has only one supplier which supplies its raw materials leading to the distributor having more bargaining ability over them.