Virgin Atlantic, the UK's second major long haul flight, works a fleet of 38 airplane to 30 areas in Africa, Asia, Midsection East, Indian Sea, THE UNITED STATES, the Caribbean and Australia. In a very deal which was finalized in 2000, Branson sold 49% stake of Virgin Atlantic to Singapore Airlines for £600. 25 million to form a unique global collaboration. Richard Branson is still the controlling authority as he keeps 51% stake in the air travel. This essay analyses the principle internal and exterior factors that donate to the success of the company as well as give a critical diagnosis on the potency of the strategies hired. It further talks about several strategic options that exist to the Virgin group for the next five years with regards to appropriate academics models and concepts. (Source: http://www. virgin-atlantic.