Keywords: contemporary issues in marketing topics
In an era of Super smart-phones, high-speed internet, and convergence of digital multimedia in day to day life, it is important that traditional marketing ways to evolve combined with the digitisation of advertising, sales advertising and brand management. Marketing has shifted from basic advertising and sales promotion, to a more personal and customised approach towards customers, delivering a whole new degree of involvement and experience to the consumers.
Marketing is the "The management process in charge of identifying, anticipating and gratifying customer requirements profitably. "(The Chartered Institute of Marketing) Marketing requires constantly adapting to the changing consumer needs, and gratifying them in a manner that is preferable to the opponents, in a profitable manner.
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