In 2010 Lululemon will use product development, introducing "Outer Muscle" as a new male garments brand, constructed with the same determination to top quality as Lululemon. This new company will appeal to a man target market similar to Lululemon's girl "Active Young-thinking Woman". This kind of target market will be the "Educated An energetic Male" is going to target informed males, whom are appearance-conscious, physically fit/active, aged 16-45, residing in United states. This multi-brands branding approach will allow Lululemon to market to pre-teen ladies who is probably not able to identify with the more-mature Lululemon company, as well as to men consumers who not are afflicted with shop by Lululemon, due to it's over-positioned reputation as a female garments company. Charges strategy will still be a more-for-more value proposition within almost all brands of the business.Each..