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Management - Hollister report, Reports

Assignment Brief Scenario: Hollister are an American lifestyle clothing company looking to diversify internationally and open up stores in a new country. They currently have stores across the US and Europe, as well as in Hong Kong, Shanghai and South Korea. You need to decide on a potential new market for them to enter. Before you can develop a marketing strategy you need to understand the context you are suggesting the company moves into. That means appreciating the political, economic, socio-cultural, technological, ethical and legal influences that govern Chinese society; the business environment and macro-social structures that affect the proposed market place. Task: PEST analysis The first step in developing a marketing strategy is a thorough analysis of the proposed country’s business environment; to assess the influences of external institutions on Hollister. The PEST dimensions should be investigated individually; what are the political, economic, social, technological factors in the country you are proposing that may influence Hollister? Make sure when you present the information you discuss the relevance to the business itself. Core learning outcome Demonstrate knowledge and understanding of key sociological theories and how they relate to everyday examples Apply theory to real-life examples and issues within a chosen subject area Instructions: The report should be a maximum of 750 words [+/- 10%] excluding the bibliography. Assignments should be submitted electronically through EMA on the BREO course webpage. When submitting your work it is essential that you use your student ID number as the title of your work (NOT your name). Late assignments beyond the submission date will not be accepted or marked. This is an individual report. This coursework is subject to University Regulations, attention is particularly drawn to the regulations on late submission, CAAS and plagiarism. Coursework should be properly referenced using the Harvard Referencing System and should include a bibliography. Students should note that correct referencing and bibliography are one of the assessment criteria. It is the responsibility of a student who registers for a UK programme of study to learn about the academic practices they are required to follow. I would recommend that you seek guidance on academic writing.
Assignment Brief Scenario: Hollister are an American lifestyle clothing company looking to diversify internationally and open up stores in a new country. They currently have stores across the US and Europe, as well as in Hong Kong, Shanghai and South Korea. You need to decide on a potential new market for them to enter.
Assignment ID
735723
Discipline
CREATED ON
23 October 2018
COMPLETED ON
24 October 2018
Price
$30
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23 October 2018
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23 October 2018
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23 October 2018
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