The report offers an insight & detailed research of the Case study of Procter & Gamble (P&G). Major ideas and principles have been used to explain their Organisational Issues, proper plans & organisational challenges face by P&G. The goal is to critically measure the Issues of P&G and give strategic recommendation to aid P&G achieve tactical development goal and HR insurance policies for long term sustainability in a worldwide business environment. To achieve this aim, the writer has applied models like SWOT Examination for a much better understanding of the survey. INTRODUCTION: The US founded Procter and Gamble (P&G), one of the leading fast paced consumer goods (FMCG) companies on the planet.