Hup Seng Perusahaan Makanan (M) Sdn Bhd value proposition is within producing Cap Ping Pong Cream Crackers. They have been in the biscuit creation industry since 1958 and said to be always a leading biscuit producer in Malaysia. Currently their business activities spans across Asia, Africa, Oceania, European countries and THE UNITED STATES. Since getting into the voyage, Hup Seng Perusahaan Makanan (M) Sdn Bhd has received numerous awards in terms of food quality and food cleanliness which really helps to build a strong system of self-assurance among the customers. Among the accolades also include the HALAL qualification which allows their biscuit products to focus on the Islamic Malay society throughout its business activities. Their business ventures are conducted via Business to Business (B2B) activities.