My paper will discuss how fear is used to manipulate others. I will support my issue using ideas extracted from The Color Crimson and Lord of the Flies. Fear is a natural feelings in humans occurring when a person seems threatened; when he feels that he must be preserved from something or someone. Dread is a safeguard system inside our mind that people use for self-defense and success. In fact, the body is always well prepared for any intimidating and unidentified situation which makes an attempt on our lives, and the body can responds with panic to anticipate to fight and survive. This is a natural action in humans.
However, some psychologically unwell people are afraid in way too many circumstances, because of insecurity, shyness, low self esteem, etc.
Keywords: change management tesco, kotter change model tesco
Tesco is the UK's most successful and visible supermarket and one of the world's leading international stores. Tesco was founded by Jack Cohen at east London in 1919. The name came about after Jack Cohen bought a shipment of tea from T. S. Stockwell. He made new product labels using the first three characters of the supplier's name (TES), and the first two words of his surname (CO), developing the word TESCO (tesco. com). Tesco is the marketplace innovator of the supermarket industry in UK with earnings of £38. 558 billion including VAT and £62. 537 billion of revenue worldwide this year 2010 (tescoplc. com). Even in this tough economy Tesco has made an incredible £3. 4 billion profit worldwide this year (guardian. co. uk).