Keywords: the not wonderful world of eurodisney Euro Disney and other Disney are subsidiaries to Walt Disney Company. This is a research study based on Euro Disney to critically analyse and answer question of the NOT Wonderful World of EuroDisney- Things are Better Now at Paris Disneyland. EuroDisney first yr of operation was faced with several factors in which hindered their financial development and success in the first season of procedure. The case study will analyse and answer several questions associated with the Not Wonderful world of EuroDisney. The questions are divided in to five which are: 1) Why was Euro Disney undertaking improperly during its first season of procedure? Recommend and propose strategies and ideas to increase the situation?